I'm so excited to finally launch our Business of Photography program!

Doing photography for a living has always been romanticized. It's really not what most people think. The industry is extremely volatile and plagued by misinformation and sweeping statements. Along the journey, we photographers are constantly pressured to sell out creatively, give our work away, and abandon our initial intentions.

Despite the ups and downs, and all of the less glamorous aspects that the public doesn't see, I wouldn't trade my job for any other in the world. Granted, it's not for everyone. But I know how much it has done for my life. And if I can help others make the leap, feel less overwhelmed, chase a creative life and share their view of the world, then I find that most rewarding.

The Business of Photography is for everyone wanting to monetize their images, whether it is to pay for the occasional piece of gear or go full-time. It's for everyone wanting an honest window into the current state of the industry and what it takes to make it work, not just for the coming year, but in a way that is sustainable. It's for fellow photographers who have the drive but don't know where to start, who are concerned about juggling photography and the other priorities in their lives.

I want to thank all the people who poured heart and soul into this. The feedback we have received so far has been incredible.

From L-R: Viktoria Haack, Dave Brosha, Lanny Mann, Erika Jensen-Mann, John E. Marriott, and Paul Zizka.

I'm looking forward to helping others go where they want to go with their photography.

If you're curious about the program, go to the Business of Photography site!